About advertising in Leeds
They love our uniquely theoretical and creative approach: we get under the skin of advertising, to produce smart, culturally aware and highly sought-after graduates.
Advertising is an exciting field offering global opportunities for creative talent. This is an exceptional programme within that field, designed in consultation with leading professionals and the Institute of Practitioners in Advertising (IPA).
A crucial aspect of this course is its close links with top agencies: you’ll have many opportunities to get involved with some of the world’s most senior creative minds to maximise your exposure to industry practice. It also has a strong academic and theoretical background, which will solidly underpin your creative practice.
Creativity sits at the core of our proposition and feeds a common desire for originality and innovative thinking. You will study in a vibrant environment in which passion drives creativity. Our ‘Actively Creative’ philosophy requires you to take on first-hand intellectual and creative challenges which are developed both in-house and through our industry contacts.
By the time you graduate you will be thinking like a creative director, at which point a remarkable 90% of our students have usually secured internships or employment.
Our tutors have considerable industry experience spanning art direction, copywriting and branding, working with some of the world’s leading agencies. In addition, they continue to excel in academic research and writing to inform our curriculum. Our tutors will show you how to deconstruct and critique some of the world’s best advertising, using what you discover to problem-solve and to inform and develop your own work. As Sir John Hegarty, Worldwide Creative Director at BBH, put it: “They’re a great bunch, led by some very bright tutors.”
Top agencies have offered to coach, mentoring, work critiques, live briefs, London workshops, competition briefs and work experience opportunities (in places like Brussels and New York). Students regularly win month-long work experience with big agencies; many are offered graduate employment with agencies they’ve had contact with.
You’ll also have the opportunity to enter prestigious international competitions like D&AD Student Awards, Young Ones Competition, AdVenture, whilst having an opportunity to pursue European study exchanges either during the term or over the summer.
You will graduate with your own completed portfolio of work to show potential employers or take forward to post-graduate study.
No comments:
Post a Comment